Lyft To Offer Perks To Promote Driver Loyalty
PYMNTS
MARCH 26, 2019
“Our primary aim is to increase pay and for us to become the platform of choice for drivers,” said Jon McNeill, Lyft’s chief operating officer. By increasing pay, McNeill means introducing a branded debit card that offers cash back incentives of 4 percent on restaurants, 2 percent on gas and 1 percent on groceries.
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