Remove Branding Remove Marketing Remove Millennials Remove New York City
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The Millennial-Driven Evolution Of Jet.com

PYMNTS

To get more millennials on board, the Bentonville, Arkansas-based retailer is rolling out offerings designed to attract younger, well-to-do consumes in urban areas. Its city of focus as it battles with Amazon for the coveted upscale, younger, city-dwelling consumer? Private Labels and Brand Resellers.

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Reseller Market Maintains Momentum With Nordstrom’s Entry

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If there was any stigma left about used clothing it may have been erased last week as Nordstrom put its high-end brand on what it calls “re-commerce.”. While “reselling” or “secondary market” are more likely to keep ownership of this burgeoning market, the reselling market is reinventing itself for 2020.

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eCommerce Site Jet To Offer Blue Apron’s Knick Knacks

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Blue Apron has introduced a brand-new offering called Knick Knacks, which are specialty recipe ingredient kits that let people combine a chosen protein and produce. Jet is the first to have a slew of different Knick Knacks for same-day or following-day delivery across the New York City area.

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Target Targets Young Shoppers In Partnership With Mattress Startup Casper

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Target offered $1 billion to purchase the New York City startup, which is popular among urban millennials because it will ship foam mattresses, folded up in a box, directly to customers’ doors. Casper will be the only mattress brand available from Target.com.

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IKEA Gears Up For First Store In India

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The company decided to create the team after research showed that many consumers in the local market would not want to assemble furniture on their own, The Wall Street Journal reported. Beyond assembly services, the new location will also stock products that are geared toward the preferences of the local market.

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What’s Your Commerce Horoscope?

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There are many mechanisms in the market designed to help match consumers to offerings that are suited to them. But if Amazon’s horoscopes are not resonating with customers, there’s good news: They aren’t the only retailer in the game trying to harness the power of psychic energy to boost conversions.

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Delivering QSR Ordering Options With Digital Collaborations

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meal delivery market DoorDash controlled in October 2019 was 35 percent. The company processed more than 20 million on-the-go orders in Q4, which Dunkin’ Brands CEO Dave Hoffmann said in a recent call with analysts is “a new milestone for us.” Bandit , in one instance, serves diners via a mobile order only café in New York City.