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The Millennial-Driven Evolution Of Jet.com

PYMNTS

To get more millennials on board, the Bentonville, Arkansas-based retailer is rolling out offerings designed to attract younger, well-to-do consumes in urban areas. Its city of focus as it battles with Amazon for the coveted upscale, younger, city-dwelling consumer? cutoff for same-day deliveries. (In

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Reseller Market Maintains Momentum With Nordstrom’s Entry

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While “reselling” or “secondary market” are more likely to keep ownership of this burgeoning market, the reselling market is reinventing itself for 2020. Nordstrom joins other department stores in the resell market. More data on the market comes from sneaker and streetwear reseller StockX. We like the handle.

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Millionaires, Millennials And The Great Avocado Debate

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Are millennials eating too many avocados on toast for their own good? The crux of the debate is this: are first- time home sales down because, given the choice of a two car garage and a yard in the suburbs, millennials have, en masse, decided they’d rather enjoy a more richly-delicious brunch experience, week in and week out?

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4 Ways to Reach Aging Consumers About COVID-19 and Vaccines

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In an article from NPR , Jeremy Novich, a clinical psychologist from New York City, said it best: ”You can’t have the vaccine distribution be a race between elderly people typing and younger people typing. Here are four techniques you should include as part of your healthcare marketing efforts to reach older patients: 1.

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eCommerce Site Jet To Offer Blue Apron’s Knick Knacks

PYMNTS

Jet is the first to have a slew of different Knick Knacks for same-day or following-day delivery across the New York City area. Walmart acquired Jet in 2016 in an aim to target urban areas and millennials with spending power, which are two markets that Walmart would like to penetrate. “We

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Last Roar Of The Paper Tiger?

PYMNTS

Statistical swarms of millennials and Gen Zers report never having used a paper check. But the situation is righting itself as dynamic market forces reshape payments. It got so bad that New York City became the first municipality in the nation to pass a law making it easier for freelancers to sue for payment.

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IKEA Gears Up For First Store In India

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The company decided to create the team after research showed that many consumers in the local market would not want to assemble furniture on their own, The Wall Street Journal reported. Beyond assembly services, the new location will also stock products that are geared toward the preferences of the local market.