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David’s Bridal Teams With Popwallet For Marketing Via Mobile Wallets

PYMNTS

As a next step in the direction of a digital-first, omnichannel experience, David’s Bridal is teaming with mobile wallet marketing automation platform Popwallet. This is another step in providing exactly what she wants.

Mobile 169
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Financial Brand Forum 2018: 7 Takeaways in 7 Minutes

Gonzobanker

More than 1,700 industry execs descending on the Vegas Cosmopolitan getting mobile alerts like “Open Bar in the Exhibit Hall.” Even industry print veteran Harland Clarke was largely talking about supporting digital with direct marketing, fulfillment and call center support. What could possibly go wrong? Digital First Now!

Branding 127
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How Can Regional Insurance Carriers Harness the Power of AI?

Perficient

Regional insurance carriers, often operating in a highly competitive market, face numerous challenges in attracting and retaining customers, such as a lack of brand awareness and distribution breadth. Regional insurance carriers can leverage AI to dynamically adjust premiums based on risk factors and market conditions.

Regional 221
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Adobe to Acquire Marketo: So What?

Gonzobanker

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.

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Building a Discipline to Drive Digital Banking Strategy

Gonzobanker

Smaller banks and credit unions can bring unique value to the mobile ‘arms race.’ marketplace have made significant investments in their mobile applications centered around improving the client experience. Mobile app store ratings have gone from an average of 4.2 Integrate feedback with app stores reviews.

Strategy 158
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Restaurant Customer Engagement Platform Fishbowl Integrates With Android Pay

PYMNTS

The integration allows restaurant brands to push personalized coupons and to provide seamless loyalty and promotional offerings within customers’ digital wallets. Founded in 2000, Fishbowl began as a first-generation marketing company focused primarily on email and email-related services, said Kiran.

Mobile 100
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Chatbot Tracker: Are Payments The Missing Link To Chatbot Success?

PYMNTS

voice) to interact with people, brands or services and bots that heretofore have had no real place in the bidirectional, asynchronous messaging context.”. Connecting consumers with brands at any time of the day for customer service and making purchases gives chat commerce the opportunity to shake up the retail industry.