How Millennials Are Propelling Halloween To New Retail Heights
PYMNTS
OCTOBER 31, 2017
Halloween is no longer just for the kids and those with kids,” wrote Allison Zeller, director of research for the National Retail Federation (NRF). brand manager, in an interview with VinePair. And, with consumer holiday sales on adult costumes rising, plenty of liquor brands are getting into that market, as well. Another 34.5
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