Perficient
NOVEMBER 30, 2020
Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No. How to Get There.
Perficient
FEBRUARY 25, 2021
Our story so far has explored the gap between what customers expect and what brands deliver. This includes knowing how your peers and senior leadership perceive said maturity. When CX responsibility is divvied up across functional areas, brand consistency is likely to suffer. Maybe not just yet.
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Gonzobanker
AUGUST 11, 2020
On the other hand, nCino, Black Knight and Ellie Mae are among the strongest go-to lending automation brands for banks and credit unions with automation both for employees and, increasingly, their end consumers. They exhibit a strong focus on data analytics. market on its platform with all the data that goes along with it. mortgage market.
Perficient
SEPTEMBER 29, 2020
In fact, working with healthcare organizations across the country, I hear from leadership over and over again: I want to create the Amazon experience! The idea behind “stickiness” is that the user enjoys the brand experience so much, they feel a sense of belonging and loyalty. Multivariate testing. Reputation management.
Social Assurance
JANUARY 11, 2021
This is important for financial brands to pay attention to for two primary reasons. The larger potential disruptor for financial brands is Facebook’s payment tool, known as Facebook Pay. Its strong B2B presence is a highly utilized platform and one that should be a key investment for your brand in 2021.
Social Assurance
JANUARY 11, 2021
This is important for financial brands to pay attention to for two primary reasons. The larger potential disruptor for financial brands is Facebook’s payment tool, known as Facebook Pay. Its strong B2B presence is a highly utilized platform and one that should be a key investment for your brand in 2021.
Gonzobanker
DECEMBER 19, 2022
It’s hard to understand how Clobes has time in the day to drive her unlimited amount of leadership activities. His passion for innovation, community, culture, and clients provides a leadership template for all future GonzoBankers. Goes to Allison Netzer and Liz High for their provocative tome, Think Like a Brand, Not a Bank.
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