Branding Exercises Millennials Retail 
PYMNTS
OCTOBER 13, 2017
It can’t be easy for a brand that has literally made its name on the notion of brandless-ness, as a pure-play cosmetics supplier. The secret to what brandless offers, according to CEO Tina Sharkey, is the company’s elimination of what she calls the “brand tax.” But Brandless thinks it has a good handle on what customers really want.
PYMNTS
APRIL 8, 2020
We pay a price for not exercising, but conversely, gyms and online classes aren’t free of charge. point-of-sale (POS) form of lending that’s become a retail sensation around the world in recent years. point-of-sale (POS) form of lending that’s become a retail sensation around the world in recent years.
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PYMNTS
AUGUST 9, 2016
A new study by The NPD Group found that anything related to health and wellness — like wearable technology , basketball gear, sweats and active bottoms (AKA exercise pants), running products, outdoor sports and toys, running gear, portable beverageware — were among the fastest-growing retail categories between Dec. 2014 and Dec.
PYMNTS
OCTOBER 15, 2020
Retailers] are seeing double-digit higher conversion rates when an extended warranty is shown – not on the extended warranty, but conversion rates on the product itself,” Levin said. PYMNTS’ Retail Product Insurance Study found just such growing interest in extended warranties among some 2,700 online shoppers surveyed.
PYMNTS
MAY 24, 2019
Aerobic workouts, strength training, Pilates, yoga, cycling – name a form of exercise, and the odds are good to great that there plenty of fitness apps one can choose from to work out at home. Our customer wants something different,” explains Mullett of the company’s millennial audience. Because the problem with fitness in the U.S.
PYMNTS
NOVEMBER 5, 2019
While the company made much progress on pricing automation , Wainwright noted that it also exercises human oversight to ensure that it capitalizes on market opportunities. Wainwright said the company’s value proposition represents “strongly with the millennial and Gen Z consumers” who are powering the growth of luxury sales globally.
PYMNTS
AUGUST 3, 2018
Millennials, on average, are less brand-loyal than their parents or older siblings. They tend to like quality, have a strong preference for shopping online and enjoy a good bargain – but when it comes to buying from a specific brand? Not so much. That appeal to simplicity, in fact, defines much of the Brandless experience.
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