Perficient

FEBRUARY 18, 2021

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. You can view the webinar on-demand by going to The Financial Brand site at this location.

Digital Strategies 383

Digital Strategies Strategy Industry Case Study 383

PYMNTS

OCTOBER 6, 2019

ModCloth offers exclusive indie and vintage-inspired women’s clothing, shoes, handbags and accessories for 18- to 35-year-old women, while Go Global Retail is a brand investment platform for strategic investors in the consumer sector. While Jet was supposed to reach urban dwellers and millennials, it has not driven traffic.

Retail 129

Retail Branding Strategy Digital Strategies 129

PYMNTS

FEBRUARY 23, 2018

Taco Bell is living más as it pulls ahead of Burger King as the fourth-largest quick-service restaurant (QSR) brand with new delivery options and, yes, nacho fries. Touchscreen self-ordering kiosks, a new mobile pay app, dedicated pickup areas for mobile orders, digital menu boards and, yes, in-store WiFi will make up its digital strategy.

Online 101

Online US Payments Mobile 101

NCR

APRIL 16, 2018

What this means is that any bank hoping to succeed in the region must have not only a strong brand, but a clear plan to distinguish itself by achieving high standards in customer experience. Consumer demands for the levels of speed, convenience and user-friendliness that digital banking can offer have never been higher.

Digital Banking 49

Digital Banking Regional Customer Experience Industry 49

PYMNTS

DECEMBER 15, 2017

is a rally cry that would perk the ears of many millennials, but how about “ Mastercard , assemble?”. Assemble for millennials is a toolkit that issuers, corporations and IBCUs can use to enable digital financial solutions, in this case targeting millennials, using a single-access digital prepaid product.

Millennials 134

Millennials Management Cards Security 134

Independent Banker

AUGUST 25, 2016

Among the flurry of soft drink, fast food and big-bank online campaigns, financial social media expert Amy McIlwain sees a tremendous opportunity for community banks to have their voice heard. If you’re an online bank or are simply looking for younger, more millennial-type customers, Twitter and Instagram are strong platforms to use.

social media 70

social media Community Bank Community Video 70

Social Assurance

JULY 16, 2014

If you are one of the thousands of community banks and credit unions in the US that compete against the big 5, here are a few things that may help you to think about the competing with social / digital strategies. Large brands cannot effectively brand themselves with a local market.

Community Bank 16

Community Bank social media Community Google 16