Branding Digital Strategies Innovation Leadership 
PYMNTS
OCTOBER 11, 2019
This week the big headline generator wasn’t anything that either brand was selling, or doing in service or sales, but instead what a spokesperson said — specifically what they said about the current controversy over Amazon’s place in claiming the consumer’s whole paycheck. Big Plays of the Week: The Digital Brand Reshuffles .
Perficient
OCTOBER 29, 2020
For any brand that promises to entertain, motivation should center on pleasure. That meant it needed viewers to not only discover its brand, download its app, register and begin watching but also to subscribe at either a $5 or $8 monthly payment level. In the FBM, motivation is defined as the reason for action.
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PYMNTS
FEBRUARY 23, 2018
Taco Bell is living más as it pulls ahead of Burger King as the fourth-largest quick-service restaurant (QSR) brand with new delivery options and, yes, nacho fries. And with its scale in mobile payments and loyalty members, the company is well-positioned for other innovative initiatives. But McDonald ’s Corp. million active members.
PYMNTS
DECEMBER 6, 2019
Merchants would be wise to consider how consumers want to pay, and whether alternative payment methods such as buy now, pay later (BNPL) could help alleviate their holiday financial stresses, according to Nick Kaplan, president of plus-size fashion brand Fashion To Figure. Expedia Leadership Shakeup Shows Power of Travel Industry Disruption.
Perficient
FEBRUARY 25, 2021
Our story so far has explored the gap between what customers expect and what brands deliver. To avoid a fall, first take stock of your firm’s customer experience and digital maturity. This includes knowing how your peers and senior leadership perceive said maturity. Customers expect dependable, connected experiences from brands.
Cisco
MAY 5, 2021
Technology-fueled disruptors continue to threaten traditional financial businesses with the rise of fintech, challenger banks, and digital-only financial services. At imimobile, we’re focused on enabling the world’s top financial brands to compete with disruptors and fintech’s. Real-time SMS communications. Social channels.
CB Insights
MAY 10, 2018
Early consultants pioneered the tools and frameworks used to help companies develop a strategy: the 2×2 matrix, the Experience Curve, SWOT (Strengths, Weaknesses, Opportunities, Threats) diagrams, Porter’s Five Forces, and many more. State of Innovation Report. Many are still in wide usage today.
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