Branding Digital Strategies Download Innovation 
Perficient
FEBRUARY 28, 2024
Perficient’s insurance experts, who were interviewed for this report, echo this sentiment, emphasizing the need for insurers to embrace innovation to stay relevant. The digital experience demands real-time, frictionless interaction facilitated by robust cloud infrastructure and API programs.
Gonzobanker
APRIL 24, 2019
In five short years, The Financial Brand Forum has grown from startup to become the preeminent financial industry event. A few nuggets: Marketing spend is the one place where banks can innovate quickly vs. waiting for long-haul tech and people-based transformations. Tip of the hat to The Financial Brand’s Jeffry Pilcher.
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PYMNTS
DECEMBER 6, 2019
Fast casual chain Chipotle Mexican Grill became one of the first major restaurant brands to pioneer the mobile ordering experience in 2008. The company has since expanded its digital ordering portfolio to include artificial intelligence (AI)-powered phone ordering, drive-thru pickup lanes and a reordering feature through Amazon’s Alexa. .
PYMNTS
MARCH 27, 2019
To present brands that allow them to stand out from retail competitors, merchants in the hospitality space are turning to innovations. According to the PYMNTS Retail Innovation Readiness Index , nearly eight in 10 accommodation and food services merchants — or 77.4 percent — cite innovation as key for keeping them in the hunt.
Perficient
OCTOBER 29, 2020
For any brand that promises to entertain, motivation should center on pleasure. That meant it needed viewers to not only discover its brand, download its app, register and begin watching but also to subscribe at either a $5 or $8 monthly payment level. In the FBM, motivation is defined as the reason for action.
PYMNTS
JANUARY 21, 2020
These are just some of the ways companies are tapping into the latest restaurant innovations with the help of technologies such as artificial intelligence (AI) and automated retail: Among diners, 71 percent would be open to QSRs incorporating AI. At the time, it was noted that Dynamic Yield enables over 300 brands in six continents.
PYMNTS
AUGUST 6, 2020
Brands (parent of KFC, Pizza Hut and Taco Bell) saw revenue drop more than $1 billion. As such unknowns proliferate, the winning digital strategy seems to involve casting a wider net – and making it easier for consumers to easily (and remotely) access QSRs whenever they choose instead of at traditional peak hours.
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