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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. And those consumers desire digital experiences that are personalized and meaningful.

Marketing 294
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5 Digital-First Strategies That Can Turn Banks Into UX Disruptors

The Financial Brand

Banks and credit unions can compete with challengers if they adopt a user-focused design approach to developing successful digital products. The post 5 Digital-First Strategies That Can Turn Banks Into UX Disruptors appeared first on The Financial Brand.

UX 35
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Why Legacy Banks Have Mobile App Advantages

PYMNTS

A consumer’s sense of security and trust can be a funny, even unpredictable thing, especially when it comes to payments, banking and commerce. Maybe it’s the reputation of a brand that lowers the mental resistance to inputting payment and personal details on a mobile device to complete a transaction. Good UX vs. Security.

Mobile 184
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The BaaS Gold Rush is On

Gonzobanker

In this emerging landscape, financial institutions, often community banks, frequently “rent” their charter to financial technology firms (fintechs) that serve a specific consumer group as a means to grow non-interest income. Fintechs in need of charters are prompting new banks to enter BaaS seeking a “white whale.”

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Banks On Notice: Fintechs Are Coming For Checking Accounts & Debit Cards

CB Insights

One of the biggest trends in fintech today is the rise of digital banking products like mobile checking accounts and new debit cards. From Square to Paypal, a host of fintechs are creating products that let consumers spend money directly out of digital accounts using a physical card. get the 86-page fintech report.

Cards 71
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5 Things You Must Do to Become a True Digital Banking Competitor

The Financial Brand

The post 5 Things You Must Do to Become a True Digital Banking Competitor appeared first on The Financial Brand. Functionality is the foundation, but is not sufficient to differentiate your institution. Four other user experience elements are required.

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11FS Pulse ‘best of 2017’ awards

BankNXT

Benedict Shegog reveals the 11 fintech brands that deserve recognition for 2017 in this 11FS 'best of' fintech roundup. 11FS Pulse ‘best of 2017’ awards on BankNXT.