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A Masterclass in Bank Total Experience In One Graphic

South State Correspondent

We have prepared a free ebook that contains brainstorming questions to help you better understand total experience. The total experience is the product, the user’s journey with the product, the marketing/branding, and the interaction between the users and support staff. You can download it HERE. Build from there.

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Content Marketing 101: Creating a Strategy for Your Financial Brand

Social Assurance

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. What is a Content Marketing Strategy? A content marketing strategy is the use of valuable content to reach business goals.

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Accountants: Are you a cost center or a growth partner?

Abrigo

When business owners think of their accountant, some might immediately think of the money they pay for tax preparation, an audit or other compliance services – the type of service “a client doesn’t want but needs,” as accounting thought leader Allan Koltin has described “Level 1” or “Type 1” services.

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Proactive Customer Communication for Fraud Prevention

FICO

With all the diversity of preferences in the market, banks working to communicate with customers in their preferred channels clearly have their work cut out for them. That negative experience can lead to increases in contact center costs, erosion of brand equity, and customer churn. Knowledge – something you know (e.g a password).

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How to Unlock the Power of Hyper-Personalization

FICO

While most marketers were comfortable using data and had access to a wide variety of data types, there was an interesting disconnect. See an illustrated explanation in our Applied Intelligence ebook. This points to a bigger issue. Banks need insights that help them meet customers where they are in life. Think of it this way.

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FinDEVr Silicon Valley: Looking Back, Moving Forward

Fintech Labs Insights

Debuted first eBook, A Better Financial Life. Added to its Compliance Document Management Solution, CertCapture. Enlisted to Marketo for new marketing solutions. Partnered with Scotiabank to co-brand loans for SMEs in Mexico and Canada. Introduced compliance solution to help meet new FRTB requirements.