Branding Comparison Financial Technology Marketing Strategies 
William Mills
MAY 9, 2018
From Finovate: How they describe themselves: Status Money is a financial marketplace platform that provides users with powerful financial insights via peer comparisons and connects them with financial institutions offering relevant products and services. We license the technology to HW vendors and brands.
William Mills
SEPTEMBER 7, 2016
Integrated with major retailer API’s like Amazon, eBay, Best Buy and several other aspirational brands. From their web site: Swych’s patent pending mobile gifting platform enables users to send “Swychable” gifts from their mobile device that can be instantly redeemed for electronic gift cards of more than 90 popular brands.
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