Books Innovation Marketing Marketing Strategies 
Perficient
OCTOBER 8, 2020
Over the past ten weeks, I have had the amazing opportunity to work as a marketing intern with the corporate communications team at Perficient. During my internship, I have been so lucky to dip my toe in several areas of marketing that I am interested in, which has helped me improve my skills and get a feel for different career paths.
Abrigo
OCTOBER 20, 2016
The wave of technological innovation that has swept the business world in the past several years has fundamentally altered how many industries do business. Perhaps no industry has been so disrupted by this wave of technological innovation as the banking industry. Manual data entry is, simply, a pain.
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PYMNTS
JANUARY 27, 2017
is no longer the world’s largest market for FinTech investment, according to the latest report from Citigroup, released this week. It’s not everyday that the B2B payments space sees innovation in corporate cards, but Spendesk, based in France, is giving the industry a little boost. France and India. million raised. Commercial Cards.
Gonzobanker
OCTOBER 26, 2021
On another front, you have digital disruption and fintech innovation, forcing bankers to step up their investments in transformation and more aggressively attack their existing business models. Having an executive in charge of ESG integration and a combined strategy for mergers will be a small move with big impact.
PYMNTS
SEPTEMBER 12, 2019
It’s a great setup for politics, comic books or sports, where drama reigns – think of the Yankees squaring off against the Red Sox, or Ali vs. Frazier. It’s also a useful way to describe the competing interests and mindsets of buyers and suppliers when making decisions about innovating the B2B payments and procurement process.
William Mills
SEPTEMBER 12, 2017
They’re showing a web platform related to their capitol markets solution. YUKKA Lab AG detects market sentiments and transforms them into innovative tools for the finance and communications industry. A leading data aggregation and analytics platform powering dynamic, cloud-based innovation for digital financial services.
PYMNTS
NOVEMBER 23, 2017
Here’s how innovation, marketing and technology have shaped this iconic American holiday over the years. What made it stick was (if we may retrofit a modern term) the right marketing. From there, said Cross, marketers shaped the rituals and myths surrounding the holiday and maintained them through the years.
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