The Financial Brand

JANUARY 26, 2021

The hybrid banking consumer uses multiple channels to engage and expects marketing communication to be personalized across their journey. The post The Rise of the Hybrid Consumer in Banking … And Why It Matters appeared first on The Financial Brand.

Branding 41

Branding Marketing Marketing Automation Big Data 41

The Financial Brand

OCTOBER 26, 2020

Better communications and training, versus more marketing technology, could turn things around. Right now, money, and data, are being wasted. The post Why Bankers Are So Disappointed by the ROI of Marketing Data & Analytics appeared first on The Financial Brand.

Analytics 42

Analytics Data Marketing Training 42

The Financial Brand

AUGUST 19, 2020

Research from the Digital Banking Report shows that few financial institutions are ready for the next era of financial marketing. The post 12 Success Strategies for the Future of Financial Marketing appeared first on The Financial Brand.

Strategy 42

Strategy Marketing Digital Banking Branding 42

The Financial Brand

DECEMBER 28, 2020

With debit card and subscription usage up and credit volume down, banks and credit unions need to put transaction data to work even more. The post People Use Bank Accounts Differently Now: How Marketers Must Adapt appeared first on The Financial Brand.

Marketing 38

Marketing Branding Cards Data 38

The Financial Brand

MAY 13, 2021

More than ever, financial institutions need to accelerate digital transformation with data, applied analytics, cloud solutions and 5G functionality. The post Building an Intelligent Banking Organization appeared first on The Financial Brand.

Analytics 34

Analytics Branding Data Big Data 34

The Financial Brand

JULY 26, 2020

Research from the Digital Banking Report finds smaller financial institutions are unable to use data and analytics effectively for marketing. The post Most Financial Marketers Failing to Leverage Data and AI appeared first on The Financial Brand.

Data 40

Data Marketing Analytics Digital Banking 40

The Financial Brand

OCTOBER 26, 2020

Data is at the core of digital customer experiences, but many financial institutions cannot access good quality information in real-time. The post Digital Banking Transformation Begins With Quality Data appeared first on The Financial Brand.

Digital Banking 37

Digital Banking Data Customer Experience Branding 37

The Financial Brand

MAY 5, 2021

Financial institutions have more marketing options – and more challenges – than ever, but getting it right can be a big differentiator. The post 7 Advertising & Marketing Trends in Banking for 2021 appeared first on The Financial Brand.

Trends 33

Trends Marketing Branding social media 33

CB Insights

OCTOBER 23, 2018

In this analysis, we’ll explore the immediate and long-term challenges facing the CPG industry, as well as the business strategies that CPG brands are using to adapt. New CPG business strategies on the rise. Pinnacle Foods, which owns Vlasic pickles and other brands, has been targeted by activist investor Jana Partners.

Branding 73

Branding Industry Retail Strategy 73

The Financial Brand

NOVEMBER 20, 2019

The post Top 5 Digital Banking Transformation Trends Shaping 2020 appeared first on The Financial Brand. Going into 2020, financial institutions will need to deliver simplicity, intuitive design and personalization that is not delivered today.

Digital Banking 33

Digital Banking Trends Branding Big Data 33

The Financial Brand

AUGUST 6, 2019

The post Data and AI Power the Future of Customer Engagement in Financial Services appeared first on The Financial Brand. Creating the ultimate customer experience requires that financial institutions build systems to deliver real-time insights and recommendations.

Data 33

Data Customer Experience Branding System 33

The Financial Brand

MARCH 17, 2019

A great customer experience in banking requires data and real-time contextual insight. The post Creating Exceptional Customer Experiences Hangs on More than Context-less Data Alone appeared first on The Financial Brand.

Customer Experience 33

Customer Experience Data Branding Big Data 33

The Financial Brand

AUGUST 15, 2018

The post The Psychology of Personalization in Banking appeared first on The Financial Brand. To build a strong individual experience, it is important to understand the psychology of personalization.

Branding 33

Branding Big Data Customer Experience Marketing Strategies 33

The Financial Brand

SEPTEMBER 4, 2018

The combination of data, digital technology and advanced analytics can turn selling into advising for the banking industry. The post 3 Ways Digital Assistants Can Turn ‘Selling’ into ‘Advising’ appeared first on The Financial Brand.

Analytics 24

Analytics Branding Data Industry 24

The Financial Brand

NOVEMBER 1, 2018

A customer data platform (CDP) meets the expectations of customers by understanding their journey and utilizing insights for improved engagement. The post 4 Indisputable Steps To Optimized Customer Engagement appeared first on The Financial Brand.

Meeting 23

Meeting Branding Data Big Data 23

The Financial Brand

AUGUST 5, 2018

The post Technology and Real-Time Data Give Marketers the Personalization ‘Golden Ticket’ appeared first on The Financial Brand. Companies that deliver timely, relevant, and personalized messages can build loyalty and strong revenue growth.

Technology 22

Technology Data Marketing Branding 22

CB Insights

FEBRUARY 27, 2018

In this report, we dive into the trends reshaping how our clothes and accessories are designed, manufactured, distributed, and marketed. How AI is influencing brands. D2C brands shun physical retail. Fashion brands of all sizes and specialties are using technology to understand customers better than ever before.

Industry 78

Industry Branding social media Retail 78