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Machine Driven Marketing: The Future of Ethical AI and Digital Banking

The Financial Brand

The post Machine Driven Marketing: The Future of Ethical AI and Digital Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality.

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Should Legacy Banks Build Independent Digital Banking ‘Twins’?

The Financial Brand

This article Should Legacy Banks Build Independent Digital Banking ‘Twins’? appeared first on The Financial Brand. Deciding whether to build a separate digital banking unit hinges on the parent's strategy, customer needs and market dynamics. appeared first on The Financial Brand.

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Increased Digital Banking Interactions Require Greater Personalization

The Financial Brand

With digital banking transactions increasing, the need for personalized and contextual experiences becomes essential. The post Increased Digital Banking Interactions Require Greater Personalization appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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4 Crucial Banking Trends for 2022 Financial Institutions Can’t Ignore

The Financial Brand

Traditional banks still have a leg up on digital competitors, but it's slipping. The post 4 Crucial Banking Trends for 2022 Financial Institutions Can’t Ignore appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here are key ways they can hold onto their advantage.

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Financial Institution Marketing Is Failing to Curb Customer Outflow

The Financial Brand

Consumer attraction to digital banking providers goes beyond ease of use. The post Financial Institution Marketing Is Failing to Curb Customer Outflow appeared first on The Financial Brand - Banking Trends, Analysis & Insights. These firms connect with people in a way that builds comfort.

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Bad User Experiences Destroy Great Marketing

The Financial Brand

In a digital world, a bad customer experience can undermine marketing, while a great experience can have a positive multiplier impact. The post Bad User Experiences Destroy Great Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Rate Wars: How Digital Banks Keep Pushing CDs Higher

The Financial Brand

This article Rate Wars: How Digital Banks Keep Pushing CDs Higher appeared first on The Financial Brand. This article Rate Wars: How Digital Banks Keep Pushing CDs Higher appeared first on The Financial Brand.