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Maximizing ATM Marketing Deepens Customer Relationships

The Financial Brand

This article Maximizing ATM Marketing Deepens Customer Relationships appeared first on The Financial Brand. Though banks and credit unions are all about improving the customer experience these days, one touchpoint that’s often overlooked is the ATM.

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A new digital bank needs a new customer service experience

Insights on Business

Next has access to all of Bradesco’s ecosystem, ATMs, call center, internet banking. Next was born to complement Bradesco’s strategy. For example, by partnering with movie theaters and ride-sharing services like Uber, Bradesco is able to generate relevance, frequency and importance with a social-based marketing strategy.

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How omni-channel marketing can work for your business – Part 2: Engage

NCR

What is the most effective way to engage customers – both existing and prospective? It’s a big question for many businesses, and one that drives a lot of marketing strategies. And are you able to deliver consistent, relevant messaging to customers across all channels, physical and digital?

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How omni-channel marketing can work for your business – Part 3: Manage

NCR

When it comes to delivering a successful omni-channel marketing strategy, devising and launching your plans are just the first steps. Just as much time and attention are required to manage your marketing.

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Finovate Fall 2016 Live Blog – Day 2

William Mills

Addresses compliance, fraud experience and customer experience analytics. Customers want self-service capabilities but regulation and risk is top of mind that get in the way of digital interactions. Working for the past 6 years with many banks to design their online experience. Purple = Customer Experience.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

Sabina Bhatia (Director, Marketing). PayActiv helps consumers with short-term cash, available to be picked up from any ATM. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. The service has an integrated savings account.

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Finovate Spring 2018 – Day 2

William Mills

Our Actionable Intelligence Management solutions help banks and mortgage companies streamline and automate manual processes, seize new business opportunities and manage compliance, all while transforming the customer experience. Key Partnerships & Customers. Key Advisory Board Members. These folks are San Franciso-based.