Insights on Business

FEBRUARY 13, 2019

Next has access to all of Bradesco’s ecosystem, ATMs, call center, internet banking. Next was born to complement Bradesco’s strategy. Revamping the company’s internal structure is one of the first steps Bradesco took to achieve the goal of creating experiences that meet expectations of millennials. Social-based marketing.

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Albuquerque Digital Banking Millennials social media 152

William Mills

MAY 11, 2016

Sabina Bhatia (Director, Marketing). PayActiv helps consumers with short-term cash, available to be picked up from any ATM. Tim Dubes (VP, Marketing). Millennials want their mortgages fast, rocket fast.” Millennials want the right mortgage, right now, online or on their phone. Very compelling offering. ^SR

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Video Lending social media Analytics 40

William Mills

MAY 11, 2016

Customers can store all of their online profiles in one secure location to improve user experience. What’s the market strategy? In 2015, 70% of customers preferred to open bank accounts through mobile channels. Fiserv is meeting that need for FIs and millennials. Sabina Bhatia (Director, Marketing).

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