Fintech Labs Insights

FEBRUARY 25, 2016

Cardlytics Measurement: Helps marketers measure and optimize marketing strategies by using actual customer purchase data across 1500 financial institutions. The Atlanta-based company got its start with a card-linked offers solution, Cardlytics Direct.

Data 12

Data Atlanta Marketing Strategies America 12

William Mills

MAY 11, 2016

Credit cards offer rewards but over 60% of payments are made on debit cards. Chip card reader for when customers are shopping online to improve security. Verifies the card and pushes that information onto the merchant. What’s the market strategy? Their rate is cheaper which gets them in the check-out (1.5 +15).

Video 40

Video Mobile social media Analytics 40

William Mills

SEPTEMBER 9, 2016

You can look at life events such as marriage, credit card, new job, etc. I’ve heard that their CEO recently moved to Atlanta but I’m not sure. I met one of their newest board members recently, JD Sherman, President/COO of HubSpot (our content marketing partner) and I expect some cool stuff. All options are possible.

social media 40

social media ATM Mobile Customer Experience 40

William Mills

MAY 9, 2018

Scott Graf is one of the presenters, a great, smart exec from Atlanta. I really like this kind of tech: why use a card with an ATM when you have your mobile banking app on your mobile phone? They have a cool card. of the power card today. Six cards in one: credit, debit, rewards, etc. Now this will be interesting.

Security 40

Security Samsung Strategy San Jose 40

William Mills

SEPTEMBER 7, 2016

With CRMnext, replacing a lost card or request a new pin is a one button process. Demo: voice conversation with Alexa, able to ask bank account balance, block cards, pay bills, send money to friends. I think cards from Dynamics ARE big in Canada. Bolt on to your bank card and can create a custom integration.

Mobile 40

Mobile Cards Fraud Data 40