Independent Banker
FEBRUARY 28, 2022
We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. The digital world has opened vastly broader avenues for community banks to attract new customers—especially if they partner with fintechs in their endeavors.
PYMNTS
DECEMBER 16, 2016
The National Center for the Middle Market must have a definition of what the term is so that they can do data analytics and sample and survey these firms. Visa prefers to define mid-market as a set of needs and a set of customer behaviors, he said. And both the needs and behaviors change as firms grow, he said. King asked. “In
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Gonzobanker
SEPTEMBER 21, 2018
As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.
BankNXT
JULY 11, 2017
John Best discusses analytics and technology with Tommy Kearns from Xtremepush. A data-driven approach to marketing – interview with Tommy Kearns on BankNXT.
William Mills
APRIL 5, 2016
Content marketing is a mainstream marketing tactic within the FinTech industry, and our clients look to us to develop and implement their entire content marketing strategy.
Gonzobanker
DECEMBER 19, 2017
FinTech threats and distractions. While the darling of FinTech conferences, this divestiture seems primarily driven as a means of Customers delaying the $10 billion Durbin hit and maintaining quarterly EPS expectations from the Street. Oh, by the way, that Fintech darling of two years ago Lending Club? Payments chaos.
Fintech Labs Insights
AUGUST 11, 2016
A look at the companies demoing live to 1,500+ fintech professional on September 8 & 9, 2016. She later joined EverString Technology as an early employee, leveraging predictive analytics for marketing automation. Register today. Enabling private companies to fundraise in China. Han Lai, Product Lead.
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