The Financial Brand

AUGUST 18, 2020

Even before COVID socked the economy community banks and credit unions saw local loan demand falling. The post Can Nontraditional Credit Analysis Be Community Banks’ Path to Profit? appeared first on The Financial Brand. Adapting a fintech technique may help.

Community Bank 43

Community Bank Analysis Community Branding 43

The Financial Brand

APRIL 21, 2021

With a niche focus, the bank concentrates on a few things it’s really good at that big banks can't touch and fintechs haven't pounced on. The post How One Community Bank Built its Strategy from an ROA/ROE Analysis appeared first on The Financial Brand.

Community Bank 37

Community Bank Analysis Community Strategy 37

The Financial Brand

JUNE 24, 2021

21 deals with neobanks and fintechs like Aspiration, Ellevest and Greenwood sent a community bank down an unexpected (and profitable) path. The post Community Bank Builds Future on ‘Banking as a Service’ & Google Plex appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Community Bank 41

Community Bank Community Google Banking Trends 41

Cisco

NOVEMBER 15, 2022

The emergence of open banking has dramatically changed the way people and small businesses manage their money and interact with financial tools and brands. It wasn’t just that Venmo happened but open banking for the digital ecosystem. Open banking happened.

Innovation 160

Innovation Security Innovation Strategies Data 160

The Financial Brand

JULY 26, 2021

187-year-old savings bank stakes its future on a scalable combination of a digital-only brand, well-trained people and data analytics. The post A Small Bank Believes Its Digital Brand Will Succeed Where Chase Failed appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 43

Branding Training Analytics Banking Trends 43

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

Conference 195

Conference Marketing social media Data 195

The Financial Brand

NOVEMBER 30, 2021

As part of a sweeping tech upgrade, a community bank brings retailing savvy to retail banking. The post Traditional Bank Borrows from Amazon to Build an App to Rival Neobanks appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Community Bank 30

Community Bank Banking Trends Analysis Community 30