Startup Spotlight: GPShopper And The Overdue Evolution Of Luxury Retail
PYMNTS
DECEMBER 15, 2017
Today, it’s also about telling a story and building an experience that makes customers want to shop with the brand again. Yet luxury brands have been slower than most other retailers to embrace digital innovation – for storytelling or for anything else. It’s a way to connect with customers,” Mikhailov said.
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