PYMNTS

MARCH 17, 2020

With all due respect and apologies, a triple whammy was served up in Boston today: Tom Brady is leaving the New England Patriots, the coronavirus has shuttered bars on St. But while Brady won’t win any more titles for New England, his branding story is just getting started. The strength of the person is the strength of the brand.”.

Branding 146

Branding Kansas City Kansas social media 146

PYMNTS

FEBRUARY 11, 2019

In some cases, retailers are using social media tools such as Instagram to post promotions and product tutorials — or interact openly with consumers about their offerings. The program, which is dubbed CarePass, also includes access to a pharmacy helpline, a discount on CVS branded products and a monthly coupon.

Innovation 166

Innovation Retail social media Apple 166

PYMNTS

JULY 31, 2019

Social media was largely considered more friend than foe, most consumers still used passcodes instead of fingerprints to open their mobile devices, and Tom Brady was merely a great athlete instead of the fountain-of-youth demi-god he is today (PYMNTS is based in Boston, so just go with us on that one).

Industry 110

Industry social media New York City Retail 110

PYMNTS

JULY 31, 2019

Social media was largely considered more friend than foe, most consumers still used passcodes instead of fingerprints to open their mobile devices, and Tom Brady was merely a great athlete instead of the fountain-of-youth demi-god he is today (PYMNTS is based in Boston, so just go with us on that one).

Industry 100

Industry social media New York City Retail 100

PYMNTS

APRIL 16, 2018

That putting what is now the inevitable regulatory screws to social media platforms will impose unwieldly compliance costs on every player, making it harder for new players to emerge and scale, and thereby strengthening Facebook’s position. Anyone who gets it down to one minute should definitely get the Nobel Peace Prize.

Google 121

Google Data social media Branding 121

PYMNTS

JULY 21, 2018

And the summer of 2018 has already featured two flashy mass-market promotions that aimed for it, missed and got to watch things go spectacularly awry. IHOb,” the brand mysteriously sent out over Twitter. Deep thinkers on the Netflix social media team. They offered no further explanation at that time.

Boston 101

Boston social media National Marketing 101

Cisco

MAY 29, 2019

According to JD Power, “Nearly 90% of retail banking customers who are highly satisfied with the advice provided by their financial institution say they “definitely will” reuse their bank or credit union for another product” (The Financial Brand). And those abandonment rates?

Customer Experience 72

Customer Experience Retail San Diego Study 72