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Oprah Enters The Restaurant World

PYMNTS

As of today, the international media titan has announced an investment in True Food Kitchen , a healthy eating startup based out of Houston. The size of Oprah’s equity investment is unknown, but apart from money, she is offering her literal presence – she will be joining the brand’s board and acting as a consultant.

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Retail Pulse: Brookstone Files For Bankruptcy; Kroger Launches New Delivery Service

PYMNTS

The decision to close our mall stores was difficult, but ultimately provides an opportunity to maintain our well-respected brand and award-winning products while operating with a smaller physical footprint,” he said. In addition, the retailer is looking to sell its intellectual property, including its brand names and eCommerce business.

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How Much Is Lady Gaga Worth To The Super Bowl?

PYMNTS

Last year’s Super Bowl on CBS drew a then record for ad sales , with a 30-second ad going for as much as $5 million, CBS executives announced on an earnings call in early August 2015, months before the teams playing in the Feb. 5, 2017, at NRG Stadium in Houston. 7, 2016 game were even known. It will be aired on Fox.

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The Return Of The Celebrity-Backed Brand

PYMNTS

Celebrity brand endorsement is nothing new. In their hundreds of years of existence, the celebrity endorsement has become an increasingly prominent part of branding — so prominent, in fact, that by the end of the 20th century, they weren’t just endorsing products. 1 on its list of the top 10 emerging restaurant brands of 2018.

Branding 101
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Why Target Is Letting Kids Design Their Clothes

PYMNTS

Whitney Houston sang a song about it, and “ The Simpsons ” has spent the better part of 30 years parodying the sentiment. Cat & Jack is replacing Circo (Target’s current in-house brand) and Cherokee (a longtime license partner), and neither brand was failing. And of course, a big risk. Quite the opposite.

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FinovateSpring 2016 Live Blog – Day 1

William Mills

Houston Frost (SVP, Prepaid Products). William Mills III, Chief Executive Officer of William Mills Agency is live blogging today at FinovateFall 2015. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations. Good job. ^WM.

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Will Children Point The Way Forward For Wearables?

PYMNTS

Children are the future — that’s just a biological fact, and the theme of an old Whitney Houston song. That said, business travelers have been slow to adopt use of mobile wallets altogether, too, despite the card companies eventually supporting the use of these mobile wallets with their commercial cards in 2015. Wearables for Children.

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