2011 Branding Millennials Online 
PYMNTS
APRIL 22, 2019
Millennials have long borne the blame for a variety of problems in commerce, including the decline in popularity of diamonds and certain fast casual restaurants. Millennials could be helping to bring new life to call center commerce. That’s reportedly the case when it comes to luxury retail brand Gucci. Larger Changes.
PYMNTS
DECEMBER 5, 2019
If one were to make a list of products for a cutting-edge fashion brand aimed at capturing the emerging Generation Z market, it is safe to assume that “foxtail keychains” would not make the top 10. And while the brand is often described as “punk,” “goth” and “extremely eclectic,” Lynn noted in an interview that she doesn’t see it this way.
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PYMNTS
DECEMBER 12, 2019
The survey showed that Generation X encompassed the most prominent online shoppers, with 57 percent of them having goods shipped to their homes. Baby boomers were the second most likely to shop online and have goods shipped home, at 56 percent. More than 1,700 physical stores in the U.S.
PYMNTS
MAY 25, 2018
Following the quarterly check-in with parent firm L Brands , which also owns Bath & Body Works and the youth-oriented PINK lingerie brand, the reviews have not been kind. L Brands slashed its earnings estimates by 8 percent. For fiscal 2018, L Brands now expects earnings per share to fall within a range of $2.70
PYMNTS
NOVEMBER 28, 2016
Consider Spotify’s branded playlists or Alibaba recruiting its APASS members for marketing purposes. Both are clear and present branded campaigns — and they still draw crowds. But not every brand plays that way. But not every brand plays that way. So, what’s a major brand to do?
Jeff For Banks
MARCH 3, 2018
That's what I thought about while reading a recent Financial Brand post about Innovation in Banking: Killer Ideas? How do we balance strategic direction, customer demand, and the futurist or wildly over-caffeinated millennial that tells us we have to implement every shiny new object or we'll die? Online book stores.
CB Insights
MARCH 26, 2019
Every few weeks, another story about the dreaded generation surfaces: millennials are killing casual dining; millennials are killing breakfast cereal; millennials are killing home ownership. Millennials aren’t shunning luxury goods; they’re just renting them instead of buying. Millennials are in debt.
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