Walmart+ And Amazon Prime Face Off As Consumers Decide Who Gets Their Business
PYMNTS
NOVEMBER 2, 2020
“ Membership has its privileges ” was the nine-year ad campaign launched by American Express in 1987 to persuade consumers that it was worth it to pay an annual fee for one of its charge card products. As the slogan implied, being an American Express card member was the only way to unlock those benefits. Those are the 47 million U.S.
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