Good News from Gen Next
Independent Banker
OCTOBER 29, 2014
The digital marketing research firm Conversion in Toronto conducted the study. “At Chris Lorence, ICBA’s chief marketing officer. This is not a blip, not something we can ignore,” says Chris Lorence, ICBA’s executive vice president and chief marketing officer. “At That’s Generation Z, those born between 1995 and 2002.
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