We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
Too many companies just tack referral on, assuming that their incentives will do the work of motivating users to actually pull the trigger. But according to research conducted by referral marketing company Extole, eliminating the need to load a new page to refer increases the odds of referral by 4x.
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