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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

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Should Banks Be on Social Media?

NCR

The promise of genuine engagement with customers through social media is drawing the attention of traditional businesses, like banks. However, their use of social media platforms has grown in recent years to include memes, unique content, and customer service elements. How Banks Should Operate on Social Media.

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Traditional Banks v. Alternative Lenders: How Goliath Can Beat David

Banking 2020

In today’s fast-paced life, this means engaging with them through social media, as well as hosting educational events. For instance, they could offer light advisory services or seminars to business owners who have working capital lines of credit. Now is the time to change that perception.

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Fraud prevention and detection: Empowering clients through education

Abrigo

Takeaway 2 Client fraud education at financial institutions should include takeaways that explain how to protect themselves from phishing and tips for staying secure online. Clients should also be wary of social media scams. billion was lost to fraud through social media between January 2021 and June 2023.

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Killing Strategy: The Disruption Of Management Consulting

CB Insights

When BeverageCo sought to take advantage of digital, they had many isolated initiatives (such as online advertising and a corporate Facebook page) underway, but lacked traction in any of them. The company also lacked a cohesive vision that promoted collaboration between digital and the traditional corporate structure.”