PYMNTS

OCTOBER 23, 2017

Oh, and security, too – but not at the expense of that frictionless user experience. Although some customers ( millennials : cough, cough) may value convenience above all else, that youthful sense of fiscal invincibility does not extend to their elders, who place a higher premium on transaction security.

UX 116

UX Security User Experience Millennials 116

Celent Banking

OCTOBER 10, 2016

There’s still plenty of fragmentation in the market : Android is an open system utilizing Host Card Emulation (HCE), while Apple is a closed system using a secure element. Getting the marketing right is tough : Often, the mobile wallet really isn’t about the payment so much as the experience around the payment.

Mobile 100

Mobile Payments Apple Samsung 100

PYMNTS

OCTOBER 13, 2016

“You want to get into as many use cases as possible,” said Greg Weed, director of card performance research at Phoenix Marketing International. According to Media and Services UX, (MSX) group at Strategy Analytics, three-quarters of mobile payment users in China do so in physical stores daily.

Mobile 100

Mobile Payments Apple Samsung 100

PYMNTS

AUGUST 9, 2019

Then, there are Bridge Millennials. Bridge Millennials are a unique group of consumers, comprised of individuals between 30 and 40 years of age who exhibit cultural characteristics of both Generation X and Millennials. Among the Bridge Millennials in our study, 37.8 This suggests that those 33.7

Data 155

Data Millennials Google Apple 155

CB Insights

OCTOBER 10, 2017

Ninety-two million millennials will soon be in what Goldman Sachs calls their “prime spending years.” It’s even harder when your target market would rather never think about what you’re trying to sell them — retirement, for example. Below, we’ll show you: How to use pre-launch marketing to build trust and hype.

Tools 78

Tools Millennials US Maine 78