Independent Banker

FEBRUARY 28, 2023

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

Community Bank 129

Community Bank Community Marketing Data 129

Independent Banker

FEBRUARY 28, 2022

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. Customized, well-thought-out interactions—especially in the online banking space—are integral to wooing new customers and retaining existing ones. Their ability to market and add banking functionality … is a natural fit.”.

Fintech 136

Fintech Marketing Community Bank Community 136

PYMNTS

NOVEMBER 2, 2016

San Diego-based charity crowdfunding startup Classy secured $30 million to provide its software-as-a-service offering to nonprofits that need help raising online donations and keeping donors engaged over time. We have always been very campaign focused.

San Diego 100

San Diego Marketing Automation Software Online 100

PYMNTS

SEPTEMBER 7, 2016

6) it is partnering with Punchh , a provider of mobile engagement, CRM and marketing automation technologies for restaurant chains. The company has been inking strategic partnerships as it gets more into the enterprise market. We are thrilled to partner with Punchh. The idea is to create an enticing customer experience, it said.

System 100

System Customer Experience Marketing Automation Software 100

PYMNTS

APRIL 18, 2017

Commerce marketing automation software Bronto’s Senior Product Manager, Matt Davis, commented to Retail Dive about the impact chatbots are having on the customer service industry alone: “This really represents a shift now to where chat is starting to become the center of this kind of brand or product retailer interaction, directly with the customer.

social media 123

social media Payments Retail Branding 123

PYMNTS

MAY 17, 2017

Consumers have more options than ever when it comes to shopping for the right product or solution online. To add to that marketing enigma — if a merchant does make it down the conversion path, if the payment process is complicated, consumers may still abandon the transaction altogether. Turning Traffic into Transactions.

Tools 122

Tools Google Online Payments 122

PYMNTS

MAY 26, 2017

The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. Currently the market is incredibly volatile and uncertain,” CEO Bahram Nour-Omid told PYMNTS. — as if they were on a social network. PYMNTS: Why was the company founded?

Branding 103

Branding Community Survey Data 103