Perficient
MARCH 1, 2021
These days, I spend quite a bit of time strategizing with marketing leaders to leverage these platforms for marketing automation. In a consumer-driven, data-rich healthcare market, it’s kind of mind-blowing that we think the best time to initiate a conversation with someone about their heart-health is February.
Perficient
JULY 10, 2020
Hospitals need to provide the next best action for that person, and the deployment of a marketing automation tool is the only way to deliver these 1-to-1 conversations at scale. Before the pandemic, automation was primarily valuable for its ability to drive conversions for elective procedures and interest in service-line content.
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PYMNTS
NOVEMBER 2, 2016
San Diego-based charity crowdfunding startup Classy secured $30 million to provide its software-as-a-service offering to nonprofits that need help raising online donations and keeping donors engaged over time. We have always been very campaign focused.
Independent Banker
FEBRUARY 28, 2022
Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. Customized, well-thought-out interactions—especially in the online banking space—are integral to wooing new customers and retaining existing ones. Photo by Janimal Photography. They expect choice, convenience and an experience personalized for them.
Perficient
JULY 21, 2023
Data Cloud can be used to unify data from a variety of sources, such as CRM systems, marketing automation platforms, and third-party data providers. This can help businesses gain a 360-degree view of their customers and make better decisions about marketing, sales, and customer service.
Perficient
MARCH 3, 2021
In Marketing Cloud , you can easily encrypt or decrypt a file that is found in the Marketing Cloud’s enhanced FTP directory. With this functionality you can transfer your files to a secured folder, a selected FTP location, or any location you want it to be.
Gonzobanker
DECEMBER 5, 2018
Security: Sentinel (fka Risk and Fraud Analytics, RFA) and Patrol, both designed to monitor and challenge behavior and events determined to be outside normal user behavior. Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers.
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