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Are Banks Missing the Mark on Message?

Gonzobanker

According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready. In the Future Ready Marketing poll, although more bankers felt they had strong content than felt they had strong delivery, neither was felt to be strong by a majority.

Analytics 110
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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

Other areas of pain included in our surveys include website complexity, content management, effectiveness of email marketing efforts, and managing digital assets. Other questions in the survey related to spend on content management, email automation solutions, lead generation, and mobile marketing solutions.

Trends 72
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FinovateSpring 2017 Live Blog – Day 2

William Mills

Showing a mobile browser-based that once again looks slick. Seems like a pretty straightforward application of marketing automation and predictive marketing. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. 12:42 pm FUCO&SOLUTION.