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Your Guide to Healthcare Personas

Perficient

What are marketing personas versus UX personas? There are two main types of healthcare personas, each with different goals. UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. Chronic Condition (perhaps managing diabetes).

UX 332
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FinovateFall 2015: A Week in Tweets

Fintech Labs Insights

One of the main messages coming out of #finovatefall 2015 is fix #authentication – can #biometrics fix it? Managing your financial life is not limited to checking your balance #Finovate https://t.co/Fi5dtVrNbJ. Hartmut Giesen (@hartmut_giesen) September 16, 2015. Goode Intelligence (@goodeintel) September 18, 2015. Maybe further.

UX 12
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New Data: U.S. Consumers And The ‘Everyday App’

PYMNTS

Then, there are Bridge Millennials. Bridge Millennials are a unique group of consumers, comprised of individuals between 30 and 40 years of age who exhibit cultural characteristics of both Generation X and Millennials. Among the Bridge Millennials in our study, 37.8 For instance, 44.9 say they would trust Amazon and 27.3

Data 155
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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

An explosion of new consumer finance brands is transforming how people save, spend, and manage their money. Ninety-two million millennials will soon be in what Goldman Sachs calls their “prime spending years.” Robinhood’s clutter-free user interface design is flypaper for millennial audiences. trillion in annual spending.

Tools 78