Deep Dive: How Loyalty Innovation Improves Member Relationships, Boosts Brand Awareness
PYMNTS
JULY 2, 2020
PYMNTS’ Credit Union Innovation Playbook found that nearly 50 percent of the 2,000 CU members polled said they want their financial institutions (FIs) to focus on loyalty innovations, such as rewards offerings, in-app coupons and card-based cash back programs. percent supported having their CUs innovate and 17.3
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