Banking 2020

DECEMBER 15, 2014

Effectively leading millennials requires understanding the collective experiences, values and motivators that make this group “tick.” Millennials, generally defined as the demographic cohort born between 1982 and the early 2000s, will account for half of the American workforce by 2020. Be transparent. Make work feel like play.

Millennials 58

Millennials Management How To social media 58

Gonzobanker

APRIL 3, 2019

It’s not a “Millennial thing.” Reorganize around the entire customer buying process by consolidating sales, marketing and service, instead of organizing by departments and product lines. Deploy strategic delivery plans—aligning with strategic or tech plans —that may start with a journey-mapping exercise.

social media 108

social media Exercises Millennials Training 108

South State Correspondent

MAY 2, 2022

Here is a fun exercise – Ask a bank product team, “How do you grow customers?” Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. Neither the product staff nor the marketing staff knows what they don’t know.

social media 195

social media Management Marketing Resources 195

CB Insights

SEPTEMBER 24, 2018

Notably, millennials are more lifestyle-focused, placing a greater value on health and wellness over material goods than ever before. According to Eventbrite data, 78% of millennials would choose to spend money on a desirable experience over buying physical goods. Meet Maya, our hypothetical wellness-focused millennial consumer.

Trends 76

Trends Branding Examples Industry 76

CB Insights

SEPTEMBER 4, 2019

Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.

Millennials 78

Millennials Industry Branding social media 78

CB Insights

JUNE 17, 2020

As more people have worked, learned, banked, exercised, relaxed, and even sought medical care from home during Covid-19, they have gotten a crash course in just how much can be accomplished at home. Telehealth technology is estimated to be a $43B market, according to CB Insights’ Industry Analyst Consensus.

Industry 101

Industry Technology Online Video 101