Insights on Business

FEBRUARY 13, 2019

For example, there are teams focusing on: Onboarding and Enchantment. Revamping the company’s internal structure is one of the first steps Bradesco took to achieve the goal of creating experiences that meet expectations of millennials. If it doesn’t, negative news travels fast through millennial networks. Social-based marketing.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

South State Correspondent

MAY 2, 2022

This problem is often magnified when marketing gets involved as marketing then goes off and creates a strategy based on the bias and limitations of what the product people told them. Neither the product staff nor the marketing staff knows what they don’t know. Funnels Create Tactical Confusion.

social media 195

social media Management Marketing Resources 195

Social Assurance

NOVEMBER 16, 2020

As financial service providers continue to leverage social media in their marketing and branding efforts, they continue to face the same timeless issue: how to make their brand stand out. After realizing the power of social media, bank marketers need to take the next step.

Marketing 15

Marketing social media Marketing Strategies Branding 15

Long Lasting Ideas

JANUARY 5, 2015

A whopping 63 percent of millennials (ages 18 to 29) don’t have a credit card, according to a survey commissioned by Bankrate and compiled by Princeton Survey Research Associates International. How can bank marketers find creative ways to attract those 18-to-29 year old customers? Offer millennials the human touch.

Marketing 40

Marketing Millennials Community Bank social media 40

William Mills

MAY 11, 2016

For example, with a Letter of Credit, you can now add a cryptograhic signature that can’t be forged. Tim Dubes (VP, Marketing). Millennials want their mortgages fast, rocket fast.” One or two of three new mortgages are going to be Millennials (I think he said two but I’m not sure)” This is REALLY important. “One

Video 40

Video Lending social media Analytics 40

William Mills

MAY 11, 2016

What’s the market strategy? Fiserv is meeting that need for FIs and millennials. Demo: In Instagram – Example dude sees an ad for sunglasses from a bank called Genius. Industry leader Fiserv is tackling the issue account opening for Millennials. For example, if they get a gift with account open).

Video 40

Video Mobile social media Analytics 40

FICO

MARCH 24, 2021

In the example in my previous blog, I had drafted a banking ecosystem which can penetrate into customers’ lifecycle with different products and services. Let’s assume the lender in this example is aiming to grow its new-to-system customer portfolio via launching a new digital lending product: small-ticket unsecured instalment loans.

Data 59

Data social media Resources Examples 59