Independent Banker

FEBRUARY 28, 2023

“When we have first-party data, we can target much more precisely and can obviously reach those individuals one-to-one,” says Andrew Catalano, chief innovation officer of digital marketing agency Austin Williams in Long Island, N.Y. Banks can also employ first-party data to build predictive models that can inform their marketing efforts.

Community Bank 129

Community Bank Community Marketing Data 129

PYMNTS

MAY 26, 2017

Please provide some client examples. BNO: Discount Tire, a tire and wheel retailer with over 900 stores and billions in annual revenue, turned to FUEL CYCLE after their traditional methods of conducting market research and gathering customer feedback failed to provide the actionable insights they were looking for.

Branding 103

Branding Community Survey Data 103

William Mills

JANUARY 18, 2018

With public relations activities, social media and blogging, you can begin drawing your prospects into your website. This is where utilizing marketing automation software can make the biggest impact on your lead generation program.

eBook 41

eBook Marketing Automation Marketing social media 41

William Mills

APRIL 27, 2017

They use “continuous data validation” to verify each data element as it is input, for example it verifies the telephone number as soon as it is entered. Seems like a pretty straightforward application of marketing automation and predictive marketing. Mills-Grimes is the Digital Marketing Manager at William Mills Agency.

San Francisco 68

San Francisco social media San Jose Customer Experience 68

William Mills

NOVEMBER 1, 2016

Personally, I found two other findings more exciting because of how they validated what I have observed among my peers and clients: CMOs having added responsibilities that may include tasks falling within customer experience or sales, for example; and. Content marketing. Social media. Social monitoring and measurement.

Technology 40

Technology US Customer Experience Marketing 40

Perficient

NOVEMBER 2, 2020

People working in the marketing discipline still use email services to approach prospect customers despite having social media revolution. Therefore, subscribers have become an integral part of the marketing process. Email services has been around us for quite a long period now.

Marketing 482

Marketing Groups Tools Data 482