Independent Banker

FEBRUARY 28, 2023

“When we have first-party data, we can target much more precisely and can obviously reach those individuals one-to-one,” says Andrew Catalano, chief innovation officer of digital marketing agency Austin Williams in Long Island, N.Y. Banks can also employ first-party data to build predictive models that can inform their marketing efforts.

Community Bank 129

Community Bank Community Marketing Data 129

William Mills

APRIL 27, 2017

They use “continuous data validation” to verify each data element as it is input, for example it verifies the telephone number as soon as it is entered. Seems like a pretty straightforward application of marketing automation and predictive marketing. Mills-Grimes is the Digital Marketing Manager at William Mills Agency.

San Francisco 69

San Francisco social media San Jose Customer Experience 69

William Mills

NOVEMBER 1, 2016

Personally, I found two other findings more exciting because of how they validated what I have observed among my peers and clients: CMOs having added responsibilities that may include tasks falling within customer experience or sales, for example; and. CRM and relationship management. Content management. Content marketing.

Technology 40

Technology US Customer Experience Marketing 40