Jeff For Banks

FEBRUARY 8, 2014

'Content marketing gurus tell us not to put sales pitches in your content. But I would like readers to know what I do in case they want greater context to blog posts, or are generally curious people, as I am. So here goes. What The Kafafian Group does, by Jeff Marsico We help financial institutions perform better. How? We manage and moderate the strategic planning process.

Resources 89

Resources Strategy Analysis Groups 89

Javelin Strategy & Research

FEBRUARY 12, 2014

Today MCX (Merchant Customer Exchange) announced it would be adopting the Paydiant mobile wallet, a cloud-based, white label platform. MCX is a consortium of 70 prominent brands with 110,000 locations representing over $1 Trillion in annual payments volume and 700,000 loyalty cards.

Mobile 40

Mobile Branding Cards Payments 40

Social Assurance

FEBRUARY 10, 2014

'This past week in Southern California, a clever storeowner decided to open a coffee shop to compete with Starbucks, calling it “Dumb Starbucks.” While social media sites were amused and people approaching the store were confused of its intent, “Dumb Starbucks” has a lot to teach many of us about branding (and a little about legal trouble).

social media 25

social media California Branding Regional 25