PYMNTS

JANUARY 19, 2021

This helps decrease the cost to market to customers, improving profitability and giving brick-and-mortar shops an asset online. But this is not just a marketing strategy, it’s also an insight engine when used well.

Retail 211

Retail Payments Online Marketing Strategies 211

PYMNTS

OCTOBER 20, 2020

By identifying these “hotspots” across the broad spectrum of industries where buyers and suppliers are challenged, we have been able to help companies and institutions that have been struggling during the pandemic.

Tools 159

Tools Marketing Strategies Capital Payments 159

Social Assurance

DECEMBER 17, 2021

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. What is a Content Marketing Strategy? A content marketing strategy is the use of valuable content to reach business goals. How to Create Your Content Marketing Strategy.

Strategy 15

Strategy Branding Marketing Marketing Strategies 15

Payments Source

JANUARY 1, 2018

In order to be successful, Marketing departments will have to invest in these valuable areas in 2018. This is a great opportunity if your target prospects are in the Marketing department! What are the capabilities for marketing and sales intelligence? Grab our free ebook.

Trends 72

Trends Customer Experience Survey Data 72

Advertiser: ZoomInfo

At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Well, marketers rely on this grouping to reach their goals. Why is this so essential?

Data

Advertiser: ZoomInfo

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

Strategy

Advertiser: ZoomInfo

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.

Data