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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

Other areas of pain included in our surveys include website complexity, content management, effectiveness of email marketing efforts, and managing digital assets. Other questions in the survey related to spend on content management, email automation solutions, lead generation, and mobile marketing solutions.

Trends 72
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Boost: Why Ears Are The Most Powerful Tool In Our Toolbag

PYMNTS

By identifying these “hotspots” across the broad spectrum of industries where buyers and suppliers are challenged, we have been able to help companies and institutions that have been struggling during the pandemic.

Tools 159
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Content Marketing 101: Creating a Strategy for Your Financial Brand

Social Assurance

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. What is a Content Marketing Strategy? A content marketing strategy is the use of valuable content to reach business goals. How to Create Your Content Marketing Strategy.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.