Customer Experience, eBook and Marketing Strategies

2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

JANUARY 1, 2018

Marketing pain points: Bad data, consistent customer experience, and tracking campaign results. We asked: “Please indicate your Marketing department’s major initiatives in the next 6-12 months.”. Three areas caused the most distress in Q3 2017: Dated or inaccurate data impedes effectiveness of marketing operations.

Trends

Trends Customer Experience Survey Data

Data-Driven Marketing 101

Advertiser: ZoomInfo

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance.

Data

Community Banking Brief

2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Data-Driven Marketing 101

Webinars

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