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Accountants: Are you a cost center or a growth partner?

Abrigo

Accountants may be extremely comfortable offering expertise on tax-related savings or advice on expense and cash management, but they may be less accustomed to steering clients to take specific steps to grow revenue, she adds. It used the relevant hashtags in its social media postings and was able to tap into the interest in the topic.

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India’s Retail Battle Attracts Fresh Energy

PYMNTS

In separate news, Amazon was gearing up to roll out kiosks in India that will enable consumers to purchase its hardware including its Echo, Kindle eBook reader and the Fire TV stick per reports earlier this year. It already has music as well as video streaming in addition to grocery delivery in many of the country’s cities.

Retail 108
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Content Marketing 101: Creating a Strategy for Your Financial Brand

Social Assurance

Think about where your target audience is at (what are they searching for online, what social media platforms are they on, will they download ebooks or read blogs, do they listen to podcasts, etc.) In fact, 57% of financial marketers said that they used software to manage their content strategy. Most likely not.