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Accountants: Are you a cost center or a growth partner?

Abrigo

When business owners think of their accountant, some might immediately think of the money they pay for tax preparation, an audit or other compliance services – the type of service “a client doesn’t want but needs,” as accounting thought leader Allan Koltin has described “Level 1” or “Type 1” services.

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Content Marketing 101: Creating a Strategy for Your Financial Brand

Social Assurance

Think about where your target audience is at (what are they searching for online, what social media platforms are they on, will they download ebooks or read blogs, do they listen to podcasts, etc.) In fact, 57% of financial marketers said that they used software to manage their content strategy. Most likely not.