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Accountants: Are you a cost center or a growth partner?

Abrigo

Accountants may be extremely comfortable offering expertise on tax-related savings or advice on expense and cash management, but they may be less accustomed to steering clients to take specific steps to grow revenue, she adds. It used the relevant hashtags in its social media postings and was able to tap into the interest in the topic.

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India’s Retail Battle Attracts Fresh Energy

PYMNTS

With a move that could make an increasingly crowded market more competitive, Amazon is reportedly planning to roll out a food delivery service in India. Meesho is a digital platform for resellers of items as diverse as jewelry to smartphones to reach prospective customers via social media platforms like Facebook, WhatsApp and Instagram.

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Content Marketing 101: Creating a Strategy for Your Financial Brand

Social Assurance

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. What is a Content Marketing Strategy? A content marketing strategy is the use of valuable content to reach business goals.