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Building a Discipline to Drive Digital Banking Strategy

Gonzobanker

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Appoint Digital Ambassadors.

Strategy 156
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4 winners and losers from the American Banker Digital Banking 2018 Conference

Gonzobanker

Maybe the mindset amongst many bank digital execs is “we’re building all this great functionality…surely our crappy adoption must be because of our poorly trained front-line staff”. See you can align your business and digital strategy. And yes, you can humanize digital banking.

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Paid social media’s place in your marketing strategy

Independent Banker

Anthony Englund, director of digital strategy at MSPC, the content marketing agency in St. That client targeted specific parameters like its servicing region, an essential consideration for community banks. In its simplest form, it expands the reach of a community bank’s content. Paul, Minn., Englund agrees. “If

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The 2014 GonzoBanker Awards

Gonzobanker

A keen industry mind who banks the highest tweets-per-minute ratio of anyone out there, Bradley departed his VP digital strategy position at California’s $3B Mechanics Bank to be North American head of innovation for $77B and Top 20 worldwide bank Santander. The “How Twitter Can Advance Your Career” Award – Bradley Leimer.

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Killing Strategy: The Disruption Of Management Consulting

CB Insights

Bain worked with the company to help define its digital strategy, using data to analyze the competitive landscape as well as identify existing internal digital strengths and weaknesses. The goal was to use all available resources to turn McKinsey into the world’s leading strategy firm.