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Building a Discipline to Drive Digital Banking Strategy

Gonzobanker

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Appoint Digital Ambassadors.

Strategy 158
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Paid social media’s place in your marketing strategy

Independent Banker

They share tips for how community banks can get started. Social media has made it easier for community banks to nurture connections with prospects, customers and the community. To harness the power of social media as an effective marketing tool, community banks should consider how paid social could amplify their digital reach.

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The 2014 GonzoBanker Awards

Gonzobanker

It’s been a busy year integrating recent acquisitions, purchasing $1 billion+ in Banco Popular deposits, hiring former Los Angeles Mayor Antonio Villaraigosa to advise on community relations, and having former President Bill Clinton speak at a major financial literacy event. Nice community bank culture fit between the two as well.

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4 winners and losers from the American Banker Digital Banking 2018 Conference

Gonzobanker

Maybe the mindset amongst many bank digital execs is “we’re building all this great functionality…surely our crappy adoption must be because of our poorly trained front-line staff”. See you can align your business and digital strategy. And yes, you can humanize digital banking.