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[Podcast] What If? So What? Episode 2: What If I Convinced The CEO To Embrace Design?

Perficient

Chris Bernard, VP of UX and Design, CDK Global is an executive focused on design, technology and strategy based in Chicago. Chris has 15+ years as a leader applying design thinking principles to organizational change, entrepreneurship, emerging technology, digital transformation, devices, software, and technical platforms.

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Your Guide to Healthcare Personas

Perficient

What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them. But she feels real now.

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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 3 of 3)

Perficient

Explore our Strategy and Consulting practice to learn how we’re partnering with CX leaders to meet unforeseen challenges and enable change as never before. Perficient: Digital Strategy Experts. They must ensure that their organizations have the empathy, agility and alignment to act.

Meeting 309
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2020 Holiday Season: How Marketers Can Prepare and Adapt – Webinar Transcript

Perficient

The world is quite a different place than it was six months ago, and with the 2020 holiday season fast approaching, the pressure is on to meet revenue goals in what’s been an uncertain year. What will be different this holiday season and how to adjust your strategy accordingly. Missed the webinar? Jim: Thanks, Eric.

Marketing 294