Walmart’s Digital Strategy Faces Big Public Test This Holiday Season
PYMNTS
DECEMBER 5, 2016
It’s a marketing challenge as much as any, as a lot of people who shop on Amazon are not naturally Walmart shoppers.”. But there are also reasons for concern — Walmart is catching more customers with its e-commerce efforts, but its online market share actually slipped a point to 4.1 percent during the same time period.
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